Lesson 1 - Make the world better
Lesson 2 - Start with your passion: make something you'll use
Lesson 3 - First goal: 3 new customers with low tech
Lesson 4 - The world has gone Direct
Lesson 5 - Attract by giving value
Lesson 6 - Product design
Lesson 7 - Leverage "other people's customers"
Lesson 8 - Generate and capture leads
Lesson 9 - Measure response & optimize your funnel
Lesson 10 - Price psychology
Lesson 11 - Premium positioning and pricing strategy
Lesson 12 - Build a tribe
Lesson 13 - Multiply every customer
Lesson 14 - How to scale up & "when to use ads?"
Lesson 15 - Fortify your biz with barriers to entry